Rebrand, Visual Design • deloitte.com
A new lens on Audit Committee at Deloitte
I led the art direction for Deloitte’s 2025 Audit Committee series and transformed its reports from the ground up, transitioning a brand previously owned by the Center for Audit Quality (CAQ) to a bold, Deloitte-led aesthetic.
Overview
Reimagined two high-visibility audit committee reports into streamlined digital-first experiences, improving accessibility and engagement.
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An audit committee is a group of board members responsible for overseeing financial reporting and related internal controls, risk, independent and internal auditors, and ethics and compliance.
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I was the art director for this project and worked with my agile and dev team, as well as designers from our Costa Rica (USCR) team, to create and launch a new ACPR brand identity, custom data visualization set, 70-page report, and webpage to be used for years to come. We had 3 months to ideate, design, and finalize everything from start to finish.
Throughout the process, I owned and presented several rounds of pitches to different stakeholders to get initial buy-in on the ultimate VI that you see today. This VI would also help set the stage for future monthly spotlight reports and other shareable assets for ACPR. -
The ACPR webpage garnered 18k visits—9.8x the benchmark. The report resulted in 4.6k downloads, 52% above the benchmark, and expanded its reach within the first month of its launch in February, gaining more than 5.2k visits—4x the program’s average monthly visits. This complex report is now the precedent in shaping future annual reports.
The Audit Committee Chair of the Future report set the stage at the Audit Committee Symposium and was presented to 110 audit committee attendees.
Audit Committee Practices Report
The report provides directors and governance professionals insights into priorities, challenges, and opportunities. Pre-rebrand, I created the report as an evergreen framework for Deloitte, ensuring that its strategic value and structure remain relevant for years to come.
Thoughtfully expanded the color palette to cover the data complexities of the report
Crafted unique mesh gradients to distinguish and elevate the report’s visual identity
Audit Committee Chair of the Future
This report was debuted at the 2025 Audit Committee Symposium, led by Dipti Gulati, CEO of Audit & Assurance. I successfully pitched this vision-focused identity to stakeholders, while also defining key components for Deloitte’s new rebrand, Together Makes Progress.
Testimonial 🌟
This work earned me the Deloitte Applause Award.
“Val, thank you so much for your leadership and collaboration in developing and launching the 2025 Audit Committee Practices Report. I recognize that this report was complex to design. Your attention to detail and inclusion of many new visual elements were instrumental in elevating the look of this report. The result speaks for itself - the report looks fantastic and I am so happy with it. Your hard work is very much appreciated.”
- Maria Manchisi, Senior Manager, Strategic Marketing Planning