2022 - 2023 • guideline.com
Retirement for all at Guideline
I joined Guideline during an exciting time, as they were preparing for a full-fledged rebrand launch and an extensive OOH campaign to distinguish themselves in the retirement tech space.
Underwent a brand overhaul to bring liveliness and trust to the retirement space 🚀
Out-of-home campaign targeting 5 major cities across California 🏙️
Showcased our new brand at various conferences and partnered with cool companies like Gusto, QuickBooks, and Square 💸
Guideline Brand Studio aka Frog Fam ❤️
In-house Brand Studio
Principal designer: Matt Chalwell
Senior visual designer: Gary Tam
Visual designer: Thao Nguyen
Visual designer: Valerie Nguyen
